Did you realize your most valuable clients are your current and former
customers? Most carpet cleaners don’t.
Most carpet cleaners are so focused on trying to
get new customers that they neglect the ones they already have.
Job Files Are Priceless
There is a goldmine lying hidden in your job files.
The fastest and easiest way massive business growth is consistently going after your past and current customers. Your customers trust
you, they have faith in your abilities and they like you.
They have bought from you before and are predisposed to buying from you
again. So wouldn’t it make sense to market heavily to your existing clients?
You’ll quickly find your easiest source of new profits, using this one idea. It’s
so expensive to get new business, while the cost of reaching your
existing customers is minimal.
A Simple Reminder
You just have to remind them that you exist.
How do you do this? You’ve got to continually follow-up your customer list with letters,
newsletters, and special events. Make sure it benefits the customer and give them special offers.
Don’t give them boring sales drivel, instead educate them and let them know that they are appreciated.
Here are a few ideas for communicating with your past and current customers:
- Monthly Newsletters
- Seasonal Greetings
- Thank You Letters
- New Service or Product Letters
- Reminder Notices of Service Dates
- Informative Booklets or Reports
Marketing professionals often say that most businesses double their sales
by simply contacting and making offers more frequently to their existing
customer list.
Don’t overlook this powerful strategy!
Call Joe at 406-214-6504! I offer a free consultation and sample website so you see what you’re getting before you purchase.
