Colors are one of the most important things to think of when creating a logo and a website. There was a study done called Impact Of Color In Marketing and they discovered that 90% of snap judgments are made due to color alone. When consumers view colors they develop a thought about that businesses personality and make a judgment of whom they are. There are key questions you should think of as a business before choosing colors.
Who is my main consumer that we’re targeting?
Men? Women? Rich? Middle Class?
What do I want to represent? And how does that appeal to whom I am targeting?
90 seconds is the amount of time people take to make a subconscious judgment about your service
According to studies done Blue is the most Favorite color for Men and Women. Below is a image showing what Men and Women like and don’t like.Most Online Visitors will only spend 15 Seconds On A Website
One very popular topic is the best colors to get conversion rates out of a website. Many consumers prefer websites to have similar hues of color and like highly contrasting accent colors to go with. So, for instance a Red call-to-action button to create an emphasis on customers clicking on something helps in getting someone to fill out an online estimate form or in calling you.
Fun stat: 64% of online consumers did not purchase anything because the website was too slow!
Look over the Sites Below & Just Think About How They Make You Feel by Looking at Color alone:
Example Of Being Bold: http://www.thesteampatrol.com/
Example of Building Trust: http://www.sanibrightcarpetcleaning.com
Example of Showing Responsibility: http://completeinteriorscarpetcleaning.com/
Example Of Safety: http://www.carpetcleaningocpros.com/
What about Stanley Steemer? They use oranges and yellows and they are the biggest carpet cleaning company in the country so shouldn’t I copy them?
No, be careful about copying the BIG BRANDS. Stanley Steemer has over 70+ years of branding behind them. As a small operation you want to separate yourselves from the franchises. Many high quality clients want the personal attention from the small guys and will pay more for the personal attention.
Different Color Schemes:
Monochromatic: Using a single color but in different shades. This is usually very pleasing to the eye.
Complimentary: Using high contrast of color – you basically select colors that are directly the opposite of each other on the color wheel.
Jared Christopherson wrote an article on the 60-30-10 Rule. Basically what you do is select three different colors and use them in a ratio of 60%, 30%, and 10%. You really don’t want let’s say ten buttons that are red on your site because then they’re competing with each other. One red button obviously stands out better than five, right?
Don’t forget about White and how powerful that color can be. It’s simple and is typically forgotten because it’s a background color to a lot of sites. If you think of sites like Google and Facebook, start thinking of the simplicity of those site but they work. White tends to give you a feeling of space and breathability.
A lot of people create a website and blame others for not getting phone calls. If you are not getting a conversion rate from your website maybe you should think of changing some colors. There is never a right and wrong answer to colors and if something isn’t working then maybe its time to re-evaluate your site and what you’re trying to accomplish. Spy on competitors and if something is working for them why not use that to your advantage as well. Don’t just leave the color choice up to your web designer; be proactive on choosing the right colors for the market you are targeting.
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