I have been doing a lot of research lately on “link networks”. These are basically a bunch of websites created specifically for feeding links to other websites that pay for them. It turns out there are thousands of these networks in existence and you can pay anywhere from $50 to $1000 per month to be part of them.
The big question is “Do they work?” The answer is yes, but for how long?
All of these networks leave some sort of footprint that the folks at Google can easily detect. It makes you wonder how many “SEO professionals” out there are simply buying into these networks and then charging their clients 10X the $$. Sure they may see a return now, but what happens when Google changes the algorithm and those links become useless?
We carpet cleaners aren’t investing hard earned money into Internet marketing for the short-term. Most of us want a long term payoff that increases not only the number of calls we receive each month, but also the value of our business. A high ranking website can mean big bucks when it comes time to sell.
Think long-term, “It’s important to clarify that any legitimate link building strategy is a long-term effort,” says Google Search Quality Strategist Kaspar Szymanski. “There are those who advocate for short-lived, often spammy methods, but these are not advisable if you care for your site’s reputation. Buying PageRank-passing links or randomly exchanging links are the worst ways of attempting to gather links and they’re likely to have no positive impact on your site’s performance over time. If your site’s visibility in the Google index is important to you it’s best to avoid them.” (emphasis added)
That being said, I am going to stick with my current method of link building. Yes, the work is time consuming and sometimes boring, but I want my client’s rankings and my reputation to be intact for years to come. No shortcuts!
Call Joe at 406-214-6504! I offer a free consultation and sample website so you see what you’re getting before you purchase.
