1. Your current clients are GOLD! Get repeat business, but only with the clients you want to work with. Go through your database and pick out the winners. These are high-paying, low-maintenance clients that own their homes. Find the top 300 and call this your VIP list. Mail them a simple reminder post card at least every other month.
2. Double your response rate. Make sure ALL your marketing is personal. This means a smiling picture of you, your crew or your family on EVERY piece of marketing. This includes: Business Cards, Postcards, ValPak, Newspaper Ads, Flyers etc.
3. Implement Bill Mountain’s Doughnut Marketing Strategy.
4. Make sure your website does not have any penalties. Check for and replace ALL duplicate content from your website. Make sure your SEO guy knows how to do this or do it yourself. Join us for a step-by-step How-To Tuesday, January 6 on the http://procleanersnetwork.com/