Carpet Cleaning Entrepreneur Manny Mark knows their are lots of things to think about when you own your own business and in the carpet cleaning industry it is a huge battle of wills. It’s an industry that has a low cost startup fee, it has many fly by night companies trying to make an extra buck, and you’re battling to have the best reputation as possible since you are entering people’s homes. Let’s face it not everyone wants strangers in their homes. Most carpet cleaners stay in business for maybe 5 years and then go out of business because they’re tire of it. Mark It Clean has proved to have the will to survive and stays strong showing customers that they are the company to choose in Long Beach CA.
Some mistakes cleaners make is not mingling enough with the community, other professionals, and other networks. This is important to build trust and gain customers. If they know you they are more likely to recommend you or trust you to come into their home. Trust is a key focus a lot of companies forget to think of. For instance, if you were to go onto a web site and the business owner has a picture of him and his family then I’d be more likely to trust and hire him. Therefore, it’s always important to set up your reputation. Mark has set up his reputation in Long Beach as a responsible adult, super dad, and loving husband for years. Mark started his company to generate income to support his family and wants others to know he is without a doubt serious about his family as well as his business.
Lots of owners also do not keep adequate track of income and losses and they tend to mix up their personal and business accounts. It’s always important to budget your finances and keep up with your business payroll, keep up with your taxes, be nice to the IRS, avoid purchasing frivolous equipment, and don’t ever forget to invest enough capital back into the business.
Carpet Cleaning owners tend to also forget about the Internet and search engine optimization. The rule is that people are finding companies by looking them up on Google. Most all carpet cleaners get over 80% of their jobs from people searching on Google. So, it’s extremely important to not only have a website but to also hire a company to get your site ranked on the first page of Google.
And lastly, Yelp, so over the past year Google has been making lots of updates. All the updates have been pushing Yelp, Angie’s List, and Facebook pages to the top of the Google rankings. So, it’s been extremely important to make sure that your page can be found on Yelp and that you send customers their for reviews. The more reviews you receive the more likely you will receive a possibility of ranking on that first page for your Yelp page and generating new customers from excellent reviews. More and more people are searching Google and searching Yelp to read good customer reviews. SO, it’s an important tool for not only you but also the customer.
Mark has done all of these things and has been slowly building his Yelp reviews and attempting to build a strong reputation in Long Beach as the carpet cleaner to hire. This is why we are spotlighting Manny Mark owner of Mark-It Clean in Long Beach CA.