You may be the best cleaner in town, but without effective marketing your business wont reach its full potential. It is true that quality work speaks for itself, but you need to keep yourself in front of your customers as much as possible.
Being the best just isn’t good enough. Most carpet cleaners don’t like to hear it, but effective marketing is the difference between an average income and a true high-income profit-maker.
The good news is that you can embrace this truth to transform your business in a very short time without spending a fortune.
Not for the Lazy Business Owner
To really market your business effectively you need to put in some serious work. You will need to set some goals and follow through. Its all about planning and execution. But you want to focus your time and energy on profit generating activities.
I’m not talking about posting flyers or handing out business cards. You really need to become a household name in the community you service. This takes more than fancy van graphics or catchy yellow book ads.
Lay the Foundation
The first thing you need to do is brand yourself. You probably have done this already with a logo and a slogan. How professional is it? Does clearly state what you are all about with a picture and few words? Are you currently taking advantage if the huge number of customers an effective website can provide?
Make sure that your brand is consistent across all forms of advertising and promotion. Your business cards should match your website, flyers, newspaper and phone book ads.
How to Network for Maximum Returns
Now that you have established a brand, get out let people know what your company is all about. Yes you are going to have to shake some hands. This will pay off down the road…big time!
Here are the top 3 most effective ways of networking in the carpet cleaning industry:
1. Get to know other business owners who have the same clients you do. These include: realtors, property managers, house cleaners, window washers, handymen. Cross promote with these businesses and refer each other to current clients.
2. Join and become active in local business organizations, business networking clubs, chamber of commerce, pet clubs etc. Give special pricing to other members.
3. Create a promotional program to benefit your existing clients and use your website as a platform. This includes referral cards, email coupons and helpful newsletters.
This of course is just a starting point. There many factors that a carpet cleaning business must consider to be effective in marketing, but know that marketing should be a top priority.
Call Joe at 406-214-6504! I offer a free consultation and sample website so you see what you’re getting before you purchase.
