Hey guys, you have probably heard me or other Internet marketers talk about Guest Blogging as a way to boost your search engine rankings. I’ve been working with Jeff over at iWeb Studios to generate some Guest Blogging opportunities. He was kind enough to submit the following article that explains how it all works and how it will benefit your company. If you would like Jeff to provide some free content for your blog give him a call at 909-539-7354.
What Is It? And How Can It Help?
Submitted By Jeff – iWeb Studios
Unless you’ve been living under a rock for the past few years, you are probably aware of the power that having a good search engine ranking can have. The people sitting on top of Google and Bing are the ones that bring in exponentially more traffic than the others, and many small business owners are increasingly looking into how they can get themselves a bit of that action without breaking the bank. You’ve probably heard of SEO, or search engine optimization, and you may have even tried it yourself a few times with various degrees of success. But whether you’re completely lost in the world of search engine rankings or familiar with what’s involved in building backlinks, there’s one technique on the upswing that is worth looking into: guest blogging.
To start off: What is guest blogging?
A blog is sort of like a web journal, where business owners can either about their experiences and provide advice for their existing clients or prospects who visit their site. A guest blog article is written by someone from another website, primarily with the aim of receiving a backlink or some other form of promotion for their own site. In exchange for that promotion, a guest blogger provides the entirety of the article to be posted, saving the business owner from the tedious chore of coming up with content on their own and optimizing it for the search engines.
So what exactly is the benefit for both sides when guest blogging?
Google loves content, and fresh content even more. While “aged” websites that have been around the block usually rank well, sites that have regularly-updated content are given high consideration in ranking factors. If the updates are relevant to the site and of good quality, rankings will naturally rise in due time. However, maintaining and updating a website is a lot of work, and the reality is that most business owners simply don’t have the time to keep it up over a period of time they would need to in order to make an impact on the rankings.
There are a lot of writers out there, and many of them would be more than willing to provide content for you – at a cost, of course. Some site owners simply pay for their content, but that doesn’t mean it’s the only way to do things. If you’re looking for content but don’t feel like you should be paying for it (and you don’t have to!), guest blogging is a great way to get material for your site. Any copywriter worth their salt will be more than happy to conduct the research necessary to make sure that your article is relevant and unique for your blog, and all you would have to do is provide a backlink to their site as a means of compensation.
Additionally, guest blogging is one of the most legitimate forms of building up a site within Google’s guidelines. Some site owners engage in all sorts of questionable seearch engine tactics, such as trading links with other webmasters, accumulating thousands of links through automated software and more. These types of tactics can not only have an opposite effect and lower your rank, but may get your site banned from Google entirely! With guest blogging, you have a natural and informative method to provide quality content to your visitors and help out the writer at the same time. It’s a win/win situation for all involved.
Still not sure if guest blogging is for you? Go ahead and give it a try – it won’t cost you a thing and takes minutes to set up.
This article was provided by Jeff at Superior Restoration, a Temecula water damage company. A family-owned business, Superior Restoration has been in business for over 10 years and is available 24/7 to service all types of disaster and emergencies throughout the Inland Empire.