I was listening to the Mark Kennedy (my favorite carpet cleaning marketing guru) and he said that they did some focus group studies asking women what their biggest concern was when hiring any kind of service person to come to their house. It wasn’t price, nice advertising, method, certification, insurance, licensing, process or customer service. It was “What kind of person is coming into my house?”
No one wants to call a logo. Business is about people and interactions. Don’t be afraid to show you are human, it will make you more approachable to your potential customers.
They want to feel comfortable knowing that a friendly professional person is coming over. I think you should put a nice picture or video of you on the home page, just a nice smiling face. I bet you will be surprised at the response. I know the personalized video on my site converts tons of customers, they tell me so.