The short answer is yes, but does that mean if you start a Facebook page and start making posts that your rankings are going to skyrocket? Or maybe just get a bunch of ‘Likes’ from my friends and family.
Well, there is more to it than that. What Google really wants to see is serious activity on your website from Facebook. So lot’s of active Facebook users going from your Facebook page or posts to your website on a regular basis.
The big question is, how do you get people interested in your website while they are surfing Facebook? After all, people are not on Facebook to find home services. They are on there to hang out, have fun and check out information that truly interests them. Sorry, but carpet cleaning isn’t fun or interesting to the average Facebook user.
So it means you need to rethink what kind of things you post. This is a new concept for most cleaners including myself, but the experiments I have been doing are pretty revealing and I’m just getting started.
The first thing I do is put myself in the shoes of my favorite customer. In my case, and probably yours, that will be a homemaker. If I was to imagine myself standing in their home looking around to see what they see, what would it be? Kids, dogs and food. (for example). — Forget about dirty carpet for now.
Kids, dogs and food are probably recurring themes that appear throughout their Facebook conversations too, right? Ok, so now we know what will grab their attention. You need to start making posts that are related to kids, dogs and food.
Now, how do you get them to go to your website from your Facebook posts? It’s actually pretty simple. You create content on your blog that has to do with things they like. So you will need to change your thinking once again. Blog about interesting topics relating to: you guessed it – kids, dogs and food.
“But Joe, my site is about carpet cleaning not kids and dogs.”
Very true, but if people start coming to your site to read interesting information about kids then Google sees you have traffic coming from Facebook and if they ‘like’ or ‘share’ your article then Google sees that too. Remember we are not marketing to customers with Facebook. We are creating signals that Google sees. The side effect may be some extra cleaning jobs, but that is not our ultimate goal here.
This is the new SEO and it’s not just with Facebook, but all social media sites including Twitter, Pinterest, Youtube and Google +. I personally am still in the beginning stages of this new revolution, but I’m working hard to figure out what works best. All of my SEO clients are slowly being brought into the system as I progress.
Stay tuned for upcoming articles that explain in detail how this stuff works and examples of how you can implement it for your cleaning business.