When it comes to marketing, most carpet cleaners focus on the wrong things. They talk about their company, the number of years they’ve been in business, where they are located, their technology etc.
People don’t respond to this type advertising. Its time for you to change gears and start focusing on the person who is reading the website or ad. Every decision you and I make is based on emotions and then we justify it with logic, and the same applies to everyone.
Effective marketing strategies developed decades ago still hold true today, because people have, and will continue to respond to self-serving emotional appeals.
Let me explain why…
People only care about one thing: WHAT’S IN IT FOR ME?
They don’t really care about your company, the certifications, or how new your equipment is. What really sells prospects on your services are the benefits that you can provide to them. This especially true for a website because people get in and out so fast.
Here are 2 Examples:
Joe’s Carpet Cleaning
- Powerful Truckmount System
- In Business for 15 Years
- IICRC Certified Technicians
or
Joe’s Carpet Cleaning
- Get the Grunge Out
- Restore Life Back to your Carpets
- Improve your Indoor Air Environment
Do you see the difference? Customers are more likely to respond the second example because they can picture the results. They don’t buy carpet cleaning. They buy fresh, healthy, clean carpets. They don’t care how you do it.
Bottom line: You need results oriented marketing! Put this concept into your website and advertising and watch the customers roll in.
Call Joe at 406-214-6504! I offer a free consultation and sample website so you see what you’re getting before you purchase.
