A Q&A About Discount SEO
Cleaners are always asking me where to go for good SEO services. Well, the truth is “Good SEO” is very hard to find. Most companies over promise, don’t give you a good Return On Investment or they turn out to be scams.
I can tell you that Owen York, president of Stellar eMarketing and his team are NOT one of those companies. Owen and I agree on a lot of things, most importantly giving personal attention to each client without the BS. I recently invited Owen to write a post for this blog. In this article, Owen will discuss the reasons why your current SEO is not working.
Enter Owen York:
Q: Why didn’t my SEO provider get me a result? I.e., calls and business? So, why doesn’t your SEO work? What is the secret get-rich-quick-secret? What piece of info about SEO will put you on Page One overnight?
A: 2 reasons: They don’t know how to do it; or they did not do the work. Sad truth. Just like in any other business, the fly-by-night companies die, and only the real service providers survive.
Q: So, you’re saying that only good, honest, hard work gets a result? Even on the internet?
Q: What is the big, super-secret way for me to instantly dominate the internet overnight, like the savvy salesmen tell me calls I get 10 times a day?
A: I hate to burst your bubble, but there is no get rich quick scheme in internet marketing. As above, it takes real, honest work, and well-thought and executed strategy. The marketing laws of 20 years ago, apply today. The internet did not change the rules. Plus, anyone who thinks they are going to “outsmart” Google is fooling themselves (unless you can afford the 150k per year hotshot). Be careful who you hire and watch out for being sold a “bill-of-goods.” You don’t want your site blacklisted. You’ve gotta be smart, ethical, and play the game. “Quickies” and shortcuts do not work…and beware the salesmen of those.
Q: Why should I pay the hundreds or thousands that other internet marketing companies are charging, when discount firms or phonebook say the can do it for $50-100 per month?
A: It’s just like anything else- You get what you pay for. How much time and work do you think you are going to get from someone charging $50 a month? (How much carpet cleaning would you do for $50)
I got a call once about a company who had a “3 Million Dollar SEO SOFTWARE TO END ALL SEO SOFTWARE!”
I actually got that call and I don’t buy it for a second. It’s Magic Snake Oil. And even if it did work, it would be outdated in weeks or months…it is still not a thinking human being with a good marketing strategy.
You aren’t going to get actual humans to do your work for cut rates. You’re going to get crappy software, overseas shortcuts, laziness and no results. I know it because I have heard hundreds of horror stories. You don’t even have to believe me- go ahead and try it and find out for yourself (maybe you already have). But hopefully you’ll give me some credence and let me save you some time and money. Again, if you want real expertise, real work, and real results- meaning phone calls, sales, and customers- then you are probably going to have to pay for it.
Q: Will it be worth it?
A: If you find the right company- yes. There are a lot of very good companies out there who care for their customers, are very smart and deliver a great service. And yes, some charge hundreds and thousands for their service. But, just like hiring an A-List lawyer when your butt is on the line, it’s probably worth the money.