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Welcome to Part 1 of my ongoing video series that teaches carpet cleaners how to rank their websites using SEO or Search Engine Optimization. This is the stuff the “SEO Gurus” don’t want you to know about. This stuff works, I’ve used these exact techniques to rank sites into the top 5 positions on Google, Yahoo and Bing.
In this part we learn how to find keywords that people use to search for your services in your area.
When it comes to SEO Most carpet cleaners have heard the term “keywords” and many have a pretty good idea what the term means. If you’re not familiar, it’s basically a word or phrase that someone types into Google to find your service. Here are several examples:
Kansas City Carpet Cleaning
Carpet Cleaning Kansas City
Tulsa Carpet Cleaning
Upholstery Cleaning Atlanta
Austin TX Cleaning Service
So how do we know which keywords people are searching in our specific area. It’s actually pretty easy to find out. Just go to this link:
https://adwords.google.com/select/KeywordToolExternal
Make sure you bookmark this for future use.
Now just type in a keyword that you think people might search for in the box labeled Word or phrase. Before you click the Search button you must enter a simple code.
Once the results come up you can see how many people are searching that keyword every month. There are 2 columns: The Global Monthly Searches and Local Monthly Searches. This can be misleading. Just remember:
Global Monthly Searches = average monthly searches in the past year – NOT world searches
Local Monthly Searches = the previous month’s searches – NOT local city searches
I don’t know why they use the terms Global and Local. It has nothing to do with local area or worldwide searches. Remember this!
Now, the numbers you see are for broad searches, meaning that people typed in some variation of the keyword you entered, NOT the exact term. If you want to find the exact term scroll down on the left side and put a check next to [Exact]. Now you will see results with your keyword in brackets. This is the exact number of searches.
Keep in mind that sometimes Google will not report every search term, especially if it is a very low number. This does not mean that absolutely nobody is searching that term, just not enough for Google to pay attention.
This is not 100% accurate, but it will give you an idea of what keywords are the most popular in your area so you target them with onsite SEO. Check out Part 2 to learn how!
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