Carpet Cleaning Websites

Social Media has invaded businesses. Some people have embraced it and some ignore it. As an SEO Company we understand it’s important for Ranking purposes to have your Business on all Social outlets to show your Link, Address, and Phone Number. In the past people believed that Posting on Social Media daily would get them Ranked to #1 in no time and after testing we found that to be false. I’m going to talk a little about Social Media and how it can be beneficial to you.

For starters, Social Media can be very time consuming so I recommend you set aside a certain amount of time to do it and don’t go over that time. You can easily find yourself on all Social Outlets for hours!

My Perspective on Cleaning & Restoration Companies On Each Social Network

1. Twitter: I don’t find it very effective at all. People that tend to be on Twitter use it to Follow Celebrities, Blogging, and I just have never been a fan. That’s me personally… I have a photography business on the site and I didn’t even find it effective with that. I don’t believe it’s a good social network to try to get work out of.
2. LinkedIn: I think every business owner should be on it. It’s a great way to connect with other businesses in your area and sometimes out of area.
3. Pinterest: I think this works as a learning tool for DIY Projects, Photography, getting Recipes. I do not think it helps you acquire a job at all. Like I said, I have a photography business on the side and I’ve never received a job from Pinterest. I do use it for ideas and a creative outlet but I don’t expect to find work there.
4. Instagram:   This is purely just photographs and doesn’t help to get you jobs either. It’s just fun to see all the great photos people take.
5. Google Plus: Google is slowly phasing out G+. This is important for attempting to get into the Snack Pack (3 Pack) and that of course wil get you Jobs. I do think it’s important to Enrich this Listing with Photographs, Reviews, and Information.
6. Facebook: I saved the best for last. I believe Facebook is your only Social Outlet that can get you Jobs. And I’m going to mainly focus on trends I see that work and outlets that can help you.

Understanding Social Sharing

People share posts for a reason and it’s important to understand why they share something and what grabs their attention. So, when you Post something it’s very important people Like and Share because if they don’t only about 10% of your Audience that Likes your Page will see it. It’s important to have engagement on your Facebook Page because people will tend to see it more in their News feed.

Why People Share:

To Entertain: They want to make others laugh, cry, or have some reaction to their post.

To Represent: People post and share content to show everyone what he or she likes or cares about.

To Network: People like to connect with other individuals. Whether it’s for fun, for business, or to learn.

To Feel Important: People feel as if they are impacting other people’s lives.

To Support: People Share or Like causes, products, or services they like.

Things To Think About Before You Post:

How can I make them take Action On My Post?

Will this Post make them feel Special or “Cool” if they Share it?

Does it give some sort of Value even if it is foolish?

Is it Simple and catchy?

How Do I Know What Works?

The best Advice I can give on how something works is go search! Search for other Carpet Cleaning Companies, Restoration Companies, and whatever Company you are in and look at their Facebook Pages. Observe what has the most Likes and Shares. Facebook Ads can help with Shares and Likes, it’s effective and can be cheap.

How do I get Jobs?

For one, this isn’t going to happen over night. First, you need to establish some things with your Facebook Page. Establish trust, give value, and show variety.

Second, get Likes for your Page. Obviously, the more the better, and the best way to get Likes in my opinion is running an Ad on a Post you make. Then they go to your Page and see you have other interesting Posts and then they’ll Like your Page.   Get friends and family to Like your Page as well.

Third, start offers. Once you build up an audience then ask for work. Give coupons on Mother’s Day or around Back-To-School time.

What Works?

A Variety of Posts is always essential. People don’t want to see before and after pictures of dirty carpets every post, however you should do some to show what you’re capable of. Offer value to other areas of their life. Being in the Cleaning and Restoration Area you can always do posts on DIY Projects, Pet Projects, Kid Projects, and basically anything pertaining to Family and Home Life can be a relevant topic. You also want to show who you are. Show photographs of your kids helping, show photos of projects you are doing at home, take Selfies of you and the Client you just cleaned the home for. You want to look personable and trustworthy.

Tag!

 Tag people in Posts! When you Tag someone his or her Friends sees that too. So, let’s say you are Friends of a Client on Facebook and you Clean their carpets they loved it and you took a picture of them like they do on Legacy Services (I put a List of Examples Below) So, if you tagged that person in that Post their Friends are going to see that and someone may hire you to do their carpets because essentially it’s A Social Media Referral from a friend.

Your Personal Facebook Page

Privacy Settings have kind of changed on Facebook. You have to be careful to set your settings correctly as well as to how you Post. So, for instance if you accidentally Post to the Public that means everyone is going to see it. Your Cover Photo and Profile Photo along with all the comments below them show to the Public. And I am very experience with Facebook and I’ve totally accidentally posted to the Public and then realized it the next day. You can always correct it but if you don’t catch it right away you could be in trouble.

My general rule of thumb is if you’re a business owner just don’t try to offend anyone! That goes with when you are driving, when you’re at a store, and so on and so forth. I know a lot of folks tend to over do it on Facebook and Post some things that can be taken very offensively to some people and basically keep it to yourself and behind close doors if you’re a business owner.

I’m going to close this with an example I experienced the other week. I walked into a BBQ Restaurant in my hometown. The owner was talking to a customer and they both had their backs to me when I walked in. The owner said to the customer, “Well, I think every woman should know they’re going to be sexually harassed when they walk into a bar.” He said that right when I walked in. I doubt he would have said that if he knew I was there obviously, however he said it at the wrong time. I walked right out and I’ve told several people about that story and I won’t eat there. I hope this examples helps in clarifying that Posting something or saying something in Public could come back and bite you so be careful. I know we all more than likely have some opinion that could offend someone else so that’s why I say that you should keep it at home and with close friends.

Below Are Some Great Examples Of Facebook Pages That Are Offering More:

Mark It Clean:   https://www.facebook.com/MarkItClean/timeline

Stanley Steemer:   https://www.facebook.com/StanleySteemerSanDiego

West Tenn: https://www.facebook.com/Westtenncarpetcleaning

Legacy Clean: https://www.facebook.com/legacyclean

Bonus:

Going to Your Settings And View Your Personal Profile Like The Public!

So, we receive a lot of questions from SEO Clients and I’m going to go over the ones I hear often. SEO changes yearly – sometimes monthly. What once worked may not work any more. That’s the tricky part of SEO and it is frustrating to us but at the same time if we all knew what worked then we’d probably be out of a job. One of our main jobs is to read new articles, Joe goes to a yearly SEO conference to learn the future of SEO (which isn’t always correct), and to keep on top of Google Updates and watching all of your Domains in case Google decides they don’t like something and we have to figure a fix quickly.  Here is a quick go over of what use to work and what works for now and some theories on the future.

Back in the day people would Blog and Blog and Blog until their fingers went numb.  They’d put each title “Carpet Cleaning (Targeted City)” and they’d see themselves Rank higher from that.  And what happened was for one their websites became Over-Optimized, meaning “Carpet Cleaning (Targeted City)” was on their 500 times and Google finally decided that looked Spammy.  Some sites were hit with a penalty last November because of this.  Now, Google wants to see good content on every Page and if you are going to do a Blog they want that Blog to be longer in length and they don’t want to see those Keywords over and over again – essentially they want the Blog to Offer something to Consumers.  For over a year we’d Blog for our Clients and then Share those blogs on all their Social Media and guess what it was a waste of time!  We now put our efforts into other areas that will affect your Rankings more effectively.  Will this change?  Maybe, who knows?  All we know is Google does like a lot of “Good” Content on your pages.  Does this mean I need to have 2,000 Words a Page?  No.  We’ve been finding having around 400-500 words is efficient.

Should I Copy and Paste from other sites?   NOOOOOOOOOO!!!!!   This is something that frustrates me because we see it a lot.  A site is Ranking great and then gets a Penalty because they’ve Copied and Pasted everything on their site.  It’s so easy to avoid this penalty and I don’t understand why people feel the need to do.  I guess it’s kind of like back in school when someone would copy all their homework from the Encyclopedia.  Guess what someone’s gonna know you did it…

So, back in the day we we’re guilty of this as well because it worked!  And it worked great!  It was cheap and easy and finally Google said no more because there was becoming a over abundance of Spam Sites.  Google only wants legitimate sites that provide good Content in their Search Engine.  So, Sites that we’re all Spammy links were DE-indexed.  Now, we build Links on this private blog network Joe has.  It cost him a lot of money to keep this going but it works.  So, Google is looking at a few things now when a Link is built to your website.  One, Google is looking at that Site to see that it has a High Domain Authority.  Two, Google is looking at the Links to the Site that has your Link on it to ensure everyone is legit and not Spammy.  Thirdly, Google is looking at that site’s content.  They want your Link to come from a Site that is talking about the general industry you are in.  The Links we build is on all Sites that are talking about either the Cleaning or Restoration Business.

Social Media has had us perplexed and confused at times.  For over a year we posted on Clients Facebook, Twitter, G+, and Pinned on Pinterest every day.  We not only did that but we Liked, Shared, Posted, Pinned, and Followed to ensure we looked like a real company.  What happened?  Nothing.  It did not affect Rankings.  Everyone said it would or it would eventually so we thought we’d get ahead.  The only thing we see is that it’s extremely important to have your Links in as many outlets as possible but Posting doesn’t do much.  Some say it affects rankings a little bit but we never found it enough to actually spending that much time on it.  It’s more important for us to focus on other areas that can improve your Rankings more effectively and efficiently.  Some people we’ve talked with do Facebook Ads and we know Clients that make a killing off of it and others spend tons and don’t make a dime.  We’re not saying Social Media is a waste of time but it does take a lot of time, testing, and energy in an attempt to see results.

Back in the day it was so easy to Rank in various cities and people did!  You’d see folks Ranking #1 in 5 different Cities and everyone wanted to do that.  I wish it was as simple as just writing a blog post, optimizing, and doing some Links for those Cities and all of a sudden you’re Ranking everywhere!

Here’s Why That Doesn’t Work Anymore:

1.  Google Only Wants to Rank a business that have an address in that City.  For instance, you’re a company in Fort Collins, Colorado and you want to Rank in Denver.  Why is Google going to Rank you in a town that shows you are 45 minutes away? Google is looking at those address as an extra way to ensure you’re not trying to cheat the system.  So, now the game has changed.  If you want to Rank in Multiple Cities you need a different address, phone number, site, business name to make sure Google can’t tie you with that other Company.
2. Google wants to make money.  Let’s face it Google does a lot for Free but they make money off of Google AdWords.  Basically, if you’re a company in Fort Collins wanting to Rank in Denver you’re going to have to pay for AdWords.
3. Google Local Business Pages are essential to Ranking!  We all know you get a Business Page, they send you a postcard, and then things are Verified.  In an ideal world you will Rank in that Google 3 Pack.  People we’re really abusing this as well with having pages in all the Cities they wanted to Ranking in and now Google is saying, “NO, you can have only one Page or we’re going to eventually find you and destroy you.”  I know that is a little harsh.  It’s happening though.  And I know a lot of Clients that are doing it and they’re doing great with their multiple business pages but we also make them aware of the chances of this.  Go for it but guess what one day they might shut all of them down.

Conclusion:  These are just a few things that have changed.  And things are going to be changing more.  Mobile devices will literally change the way SEO is done.  You’ll be hearing more from Joe on this in the upcoming months but be prepared to focus some attention on Mobile Devices.  The fact is people are searching with their phones these days and rarely on their desk top.  I know a lot of people are scared to even get a “Smart Phone” but it’s something you can’t hide from forever.

Bright Local & Software Advice just came out with a great Survey and you maybe surprised about their results. Some companies may love this and some may hate it. I also had to do some more research on this to find other stats on this topic.

92% of consumers read online reviews

40% of those consumers form an opinion by reading only 1-3 Reviews

86% of consumers will pay more for a Service with higher ratings and reviews

Crazy huh? I was shocked that the numbers were so high! I knew Reviews were important but this proves it’s more important than I ever thought!

I also found some stats on what people are looking for in a Service Provider

87% of people look at the Quality of Services provided

78% of people only want to see the prices

Rich Listings are extremely important! This is why we add pictures and extra things to peoples Directory Listings.

People searching stay on a Listing 2 ½ times longer if you have photos on your Directory Listing.

They did further Surveys targeting those who DO NOT use Online Reviews and they asked them how they Selected a Service Provider:

42% Referrals

31% Search Engines

21% Online Reviews

3% Craigslist

According to Software Advice Yelp is still the most powerful Online Review Site and Google+ Local is right behind them.

I just thought I’d leave you with this over the weekend to ponder. We always try to push companies to get Reviews but I had no idea that these numbers would be so high.

Read More Below:

Bright Local Article

Software Advice, a company that reviews field service software, just came out with a great Survey and you maybe surprised about their results.

We tell clients on a consistent basis to be different and stand out with their websites. For this industry the best is to always show photographs of you and your family. The biggest thing a carpet cleaner needs to realize is someone is allowing a stranger into their home & they NEED TO TRUST you.

We want to Spotlight Beyond Carpet & Floor Restoration this month for going above and beyond to earn that trust. Jimmy Settecase who is the founder and president of Beyond Carpet Care & Restoration, a company that is steadily growing in the Hinsdale IL Area. Their website not only goes over everything including the 12 Step Carpet Cleaning Process but also has a detailed About Us page. The About Us page shows all of the owner’s family members as well as giving some information about each of them. It’s so much better than the usual generic words that are on almost all websites. Seeing everything from the babies to his sons cleaning gives you an insight into his family thus making you trust this guy. By far that is the biggest thing people are generally scared of is letting someone into their homes that will either ruin something or steal something. People want a family man that they can trust and know will get the job done right.

On this Hinsdale Carpet Cleaning site they also have fun things like a place to Upload Your Pet Pictures, he has all the Social Media buttons on his homepage, buttons to leave Reviews, a Testimonials Page with several Reviews, and Videos of him talking about the company and business. Beyond Carpet & Flood Restoration has for sure went above and beyond to show why a customer should trust that they’re honest and will do a great job in their home.

We love this website because it is far from being generic and stands out among the others in his area. I always think any one that’s about to talk with their web designer should research other sites in their area and pick out what they like and don’t like about them. They should also ask themselves, “How can I stand out from those other sites?” Because let’s face it if someone is ranking above you but has a mediocre boring site and yours really stands out you’ll more than likely will get that client.

Congrats Beyond Carpet & Flood Restoration for going above and beyond on their website!

Whether we like it or not that enduring and bloodcurdling line from Game Of Thrones is beginning to haunt companies, “Winter is Coming.”

Your phone stops ringing and ours begin to ring off the hook. Winter is a great time to re-evaluate, put income into advertising, and start completing tasks you’ve been avoiding. Knowing how your business is generating income is a key ingredient in being successful.

Mistakes I Often See:

1. Companies Don’t Know Where Their Phone Calls Are Coming From
2. Companies Put All Efforts In Ranking #1 On Google
3. Companies Literally Have Amnesia And Forget To Plan Ahead

Mariane’s Guide To That Awful Word Change

Breaking Down The Mistakes

1. Companies Don’t Know Where Their Phone Calls Are Coming From

We hear this a lot, Companies not logging where they’re getting business. So, things are slow and you’re thinking about spending more money on Advertising and what inevitably happens to companies is they put all their money where it doesn’t belong. The phone stops ringing and they call us, their SEO guru and they ask, “Why isn’t my phone ringing?” I respond, “I’m not certain, you’re number one on Google?” It’s nice when I can actually respond that way. The honest truth is 100% of your calls DOES NOT come from people searching on a Search Engine. Yes, Ranking on the Internet is a piece of the pie but isn’t the whole pie.

Ask! It’s so easy. After you book an appointment just say those 6 Little Words, “How did you hear about us?” When things get slow this makes it simple to sit down and look at the top 3 areas you receive business from and put money in those areas! Whether it’s SEO, Mail Outs, or Yelp that’s where you should spend your Advertising Money.

Ranking on Google is so hard and putting all your eggs in that basket is just wrong. It’s getting more frustrating and painful since they turned the Local Results into a little Snack Pack of 3 and that to us feels like we’re trying to capture the Leprechaun at the end of the Rainbow.

We have some clients with so many Reviews and they’re doing everything right but are #4 or #5 and not showing in that top 3 while the others have no reviews and sometimes not even a website, why does Google do that to us? Ugh!

2. Companies Put All Efforts In Ranking #1 On Google

Let’s face the evil truth of SEO, it doesn’t always work, yes we have the majority of all our Clients on Page 1 and they’re either #1 or in the top 3 and they’re getting phone calls. However, we have a handful of Clients that we’ve been doing SEO on their Sites for a year now and we’ve gotten nowhere, and we’ve done everything! And we’re continuing new efforts in discovering what’s wrong or we start fresh and so on and so forth but sometimes when we think we can get a site to Rank in 6 months or less it just doesn’t happen. Eventually of course we can find success but it takes time and that’s why it’s so important to find other outlets for Advertising.

Having a successful company entails disbursing your Advertising and Branding. So, you want to distribute your money in several different markets like Mail Outs, if you’re in California you may want to consider Yelp, Facebook Ads, Craigslist Ads, Newspapers, going Door to Door, and in every area it is different what works so again remember to always ask your customer how they heard from you.

3. Companies Literally Have Amnesia And Forget To Plan Ahead

Last year I was sitting in front of my computer checking people’s Rankings. As I sipped on my cup of coffee I decided to take a short break and read some headlines in the news and I noticed a top headline was “Chicago Experienced It’s Coldest 4 Month Period On Record.” I scrolled down and saw bikes frozen, houses with frozen pipes, and so on and so forth. The phone rings and it’s a Carpet Cleaning client we were trying to Rank in a suburb near Chicago and he was very angry that he wasn’t ranking and his phone hadn’t rang for days and he wanted to cancel and he basically wasn’t very nice to me at all on the phone. I apologized and canceled services but I wanted to say, “Can you even clean carpets since it’s in the negatives there? I wouldn’t want my carpets cleaned if it was that damn cold.” I should have said that but I didn’t.

Later that day, our client in Chicago called. He does carpet cleaning, water damage, and a lot of other things. He called to thank us for everything we were doing and said he hadn’t made that much money in a winter in Chicago in his entire life. He went on to tell me how everyone’s pipes were freezing and he was on multiple water damage jobs every day.   I guess the point I’m trying to make is Companies have to know and realize when their busy time is and when their slow time is. Even SEO Companies have that issue as well. So, you either put money away for your slow season or offer other services to make up for a service that isn’t being called upon. Obviously, when temps are less than 10 degrees it’s very unlikely you are going to get a carpet cleaning call and depending on your equipment you may not want to use it in certain temps. So, offer other services like water damage, plowing, and maybe janitorial work.

Change

This word is scary to a lot of people in the service industry. Companies that have stayed old school and don’t have websites and don’t spend money in Internet marketing I think get forgotten. Companies that consistently evolve and try new things to succeed make more money. For a lot of you we are approaching the slowest time of the year and I think that gives opportunity to improve things, research new ways of improving your business, and evaluating how you need to improve. I’m going to leave you with an inspirational quote and hope it inspires you to not dwell in the lack of phones call but inspires you to evaluate and improve your business for success.

“Learn to adjust yourself to the conditions you have to endure, but make a point of trying to alter or correct conditions so that they are most favorable to you.”

-William Frederick Book

Hi [CUSTOMER NAME],

Thanks for choosing [YOUR BUSINESS NAME]

Your feedback is very important to us!   We would love to ask a quick favor and we promise to RETURN THE FAVOR by giving you 10% OFF your next cleaning!

We would really appreciate it if you could take a few minutes to post a positive review on our Google My Business Page to help with our online presences.

If you’ve never posted a review on Google My Business, we’ve included some simple step-by-step instructions below for you to follow. Thanks again for your business and we really appreciate you taking the time to help us grow our online reputation.

Steps to Posting a Review On Google+ Local

1. Go to My Website: [YOUR COMPANIES WEBSITE]
2. On Our Homepage there is an Image that says “Leave A Google Review” – Please Click On That Image.
3. Sign in to your Google account (if you’re not already signed in).
4. You will See the “About” Tab – Click On that if you are not there already. In the Middle you will see Review Summary and a Box that Says “Write A Review”
5. Click On “Write A Review”
6. Click “Publish” and you’re done!

Thanks so much for your support!

[INSERT YOUR NAME & BUSINESS NAME HERE]

4 Tips

1.  Be Prompt – Send this e-mail out after the service so it’s fresh on their minds.

2. Try different incentives if this one doesn’t work – whatever you feel comfortable with and whatever works.  This could take some testing.

3. Always Reply to the Review Promptly as well with a Thank You Card and whatever incentive you gave.  This will help with word of mouth.

4. Don’t get discouraged.  Not everyone will give a Review but if you get 1 out of 10 it’s worth it!

A hummingbird is a spiritual animal. As a totem it’s meant to bring out the good and arise above any negativity that creeps in. A lot of Native American’s believed that if a hummingbird visits you it’s a sign of good luck coming your way. I call Page 4 of Google my Hummingbird Page.   For some odd reason when I see clients land on that page they usually end up on Page One within the Month. I’m not exactly sure why or what is in Google’s Algorithm to make this happen – if there’s any?

Page 4 is an interesting Page to me, I’ve been doing Search Engine Optimization for a while now and a large part of that is observing and watching Client’s site everyday. If someone drops drastically or slightly I need to know so I can work on fixing this problem as soon as possible.   We all know it takes a while for anything to happen with Google so that’s why it’s important to make the fix immediately to get faster results.

Hummingbirds are said to help you in facing challenges and to help bring a positive outlook on any situation in order for you to find some optimism. We all know Google can destroy small businesses with their shake-ups, and we know some clients were affected by Google changing that 7-Pack into a 3-Pack. We’re working on fixing this issue.  Keep your head up and we’re hoping this update will in the end help our clients.  Joe will be going to a big SEO Conference in November that will help us plan for 2016.

This past weekend Google rolled out their “Google Panda” refresh. What does this mean?

So, the new Panda Update is a bit different than last time.
1) It will not affect sites immediately.
2) Sites that made the correct changes to their websites may actually have a chance to “make a come back.”
3) This update will affect 2-3% of queries.

So, this update is again a refresh that will implement and penalize sites that didn’t do anything after the last update or sites that have been ignoring Google’s warnings.  A lot of SEO experts say they haven’t really seen evidence that Panda has impacted many sites yet. Algorithms were created in the past to stop spam sites but some how it’s also destroying small businesses out there. Sites that were heavily penalized from the last Panda update are waiting almost a year in between these updates to recover – if they ever do? This slow moving Panda will continue for months and I hope that sites that have fixed issues and haven’t seen a come back get a chance to Recover from that last update.

A Re-Cap On the Panda Update 10 Months AGO:

The FOUR Major Reasons why Google Penalized you last year?

1) Duplicate Content.
2) Spammy Links.
3) Over Optimization.
4) Sites that we’re NOT participating in directories and social media. It’s extremely important now to be in multiple Directories like Manta, BBB, Yahoo Local etc. as well as being in Social Media like Facebook, Twitter, and Google Plus. We still haven’t seen that posting changes anything when it comes to Ranking but having your address, phone number, and website link is essential every where you can have them.  And we still don’t really know what the future will be with Social Media and SEO.

Our Thoughts On the Future:

Google is really focusing on Linking Google Business pages with sites and establishing a trust between the two. It’s also becoming more and more important that addresses and phone numbers and business names match 100% across the board. We’ve been focusing extremely on this because it’s one of the major components in Ranking. Google is still playing around with the Maps/Local Business Section. We’re seeing a usual standard “7 Pack” in the majority of areas. People are focusing on “How do I get into the 7 Pack?”  Unfortunately, no one knows for sure because this is still developing. What we do know is that getting businesses in as many Directories as possible plays a major roll in this, Clients focusing on getting Google Reviews is important, and ensuring your Google Page is set up correctly. We are seeing some pages doing everything right and having Reviews but not ranking and that’s very frustrating. That’s one of our hopes in these upcoming months that Google will focus on getting out those small bugs that plagues the Business Pages.

So far, we have not seen any major impacts on our own SEO Clients Sites. We are watching everything closely but we have been doing everything correctly so we’re hoping that this new update will only help our SEO Clients.  So, don’t fear this new update I believe it will only help you.

Sample Carpet Cleaning Price Sheet

IMPORTANT: This is a just a sample. You will need to change the packages and pricing to fit your business.

Main points from video:

• SEO guys are a dime-a-dozen. How do you know who to trust?

• If they promise rankings in multiple cities. Make sure they explain “rankings”. With the current algorithm it’s almost impossible to rank at the top of the page for multiple cities. Tell them to give examples.

• Don’t use multiple SEO companies at the same time. Don’t fall for “Sales Tricks” from BIG companies.

• Check Meta Title on all pages of website not just the Home page.

• If you are speaking with an SEO guy that wants to keep everything a secret then be very careful.

• Make sure your SEO guy sets up your Social Pages correctly: Google Plus, Facebook and Twitter.

• Is your SEO concerned about real local Google Reviews? This is important.